New age of Advertising is here with the Introduction of Parental Status by Google

Apparently, now Google want's to know if you are a parent.

Google can now track whether  you are a parent or not by your browsing history and the information you share on Google and Facebook by the means of WordStreams.

Few advertisers got the Option of PARENTAL STATUS which would allow them to target the parents, just became parents and would be parents with the ads specifically designed for them.

For example, if a woman is pregnant and she has a Facebook account and she uses Google Chrome browser to set a Facebook Status which mentions or hints that she's pregnant, then the Advertisers might target her with Baby Product ads. Simple as that.

The demographics above shows Google's new invention i.e. Parental Status. Parental Status comes to the advertisers in 3 options, "Parent" , "Not Parent" , "Unknown".

With this invention the advertisers are so in a WIN-WIN situation since the parents of new born baby's are always looking for good products.

Source:- business insider.