New age of Advertising is here with the Introduction of Parental Status by Google

Apparently, now Google want's to know if you are a parent.

Google can now track whether  you are a parent or not by your browsing history and the information you share on Google and Facebook by the means of WordStreams.

Few advertisers got the Option of PARENTAL STATUS which would allow them to target the parents, just became parents and would be parents with the ads specifically designed for them.

For example, if a woman is pregnant and she has a Facebook account and she uses Google Chrome browser to set a Facebook Status which mentions or hints that she's pregnant, then the Advertisers might target her with Baby Product ads. Simple as that.

The demographics above shows Google's new invention i.e. Parental Status. Parental Status comes to the advertisers in 3 options, "Parent" , "Not Parent" , "Unknown".

With this invention the advertisers are so in a WIN-WIN situation since the parents of new born baby's are always looking for good products.

Source:- business insider.

Whatsapp returns to Windows Phone after a 2 week hiatus

Popular cross platform instant messaging app whatsapp has finally returned to Windows Phone. Whatsapp was removed from Windows Phone Marketplace for a huge fix-up. This step came after many users reported several bugs they encounter while using whatsapp which included the notification bug. Cause of the bug is believed to be an Windows 8.1 update which uses a different core than other windows 7.x.x  and windows 8.0 core. 

On May 31st 2014, Whatsapp returned to Windows Marketplace. The piece of software which was of 6 MB is now 15 MB in size. Several features which Whatsapp did not have for windows were finally included: 

1. its a 15 MB update. 

2. Windows Phone users, specially those who are using (7.x.x) phone like Lumia 510 and others with windows 8.0 and higher gets an option to disable Auto-Download Media. 

3. Users can now set Background Images either from free whatsapp gallery which has 25+ images, or from users personal photos, or you can search for phots on web for chats. 

4. A new interface for Profile. Now u get Profile Picture, Name, and Status option on a single interface. 

5. Improved Whatsapp Works 5X faster than other versions. Current Whatsapp version which is available in Windows Marketplace is 2.11.490.